연구업적
논문 (최근 3년간의 실적)
| 년도 | 제목 |
|---|---|
| 2023-06-30 | Morality on the Road How Moral Norms Impact the Persuasiveness of Message Framing in Public Service Advertising |
| 2023-06-30 | Understanding customer participation in CSR activities: The impact of perceptions of CSR, affective commitment, brand equity, and corporate reputation |
| 2021-10-26 | Temporal and social scarcities: effects on ad evaluations |
| 2021-06-17 | Message assertiveness and price discount in prosocial advertising: differences between Americans and Koreans |